12/29/2023 0 Comments Kindle ebook manager 2017Utilizing the tiered pricing model it provides for other content on the iTunes Store, Apple has presented the world's biggest publishers with a higher price range for eBooks than Amazon has. This strategy would benefit Amazon, of course, but also the millions of readers who purchased Kindle devices.Īpple's entry into the eBook market with the iPad tablet device and its integrated iBooks eBook reader software has ruined this opportunity. Amazon's bet was that by establishing a standard, it could later negotiate with publishers to lower the price. That's because, today, publishers sell new eBooks at the same price to retailers as they do hardcover books. What's interesting about Amazon's approach is that it actually loses money on each $9.99 Kindle eBook. So, it priced most new eBooks at $9.99, a much more attractive price that drove book lovers to Amazon's reader. Whereas new hardcover books often sell in the $20 range at retail, Amazon wanted to establish its Kindle as the de facto eBook platform. The publishing industry has long complained about Amazon's consumer-friendly pricing practices. And Amazon might have no choice but to raise prices as well. The reason is that Apple, aping its iTunes Store model, will allow publishers to dramatically raise prices on eBooks. ![]() But Amazon's biggest eBook innovation-the low cost of eBooks-might soon be a thing of the past, thanks to Apple's new iPad device. ![]() For the past two years, online retailer has dominated the eBook market with its innovative Kindle devices.
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